4 VR and AR IT Implications for Your Business
Virtual reality (VR) and augmented reality (AR) sound like buzzwords, but they’re definitely not fading trends. Both of these technologies are changing businesses in how they deliver services, manufacture products, and interact with clients.
Are you in an industry that’s already been impacted by VR and AR? No matter what industry you’re in, the answer is “yes.”
1. Product Testing is Changing
Businesses no longer have to mail hundreds of sample products or provide “sample only” displays for stores across the nation. Instead, an even greater number of consumers can experience products by way of AR or VR technologies.
Customers use AR or VR to place a product into the scene around them, or to “use” a product in a virtual environment. This new model of product testing has already been used in:
- Retail (from trying makeup products to placing that new couch in the living room)
- Automotive sales (i.e., test-driving vehicles)
- Realty and home remodelers (home showings and 3D environmental renderings)
- Hospitality (allowing guests to tour a hotel before booking)
- Software (proof-of-concept examples)
2. Consumers Today Expect an Immersive Experience
Consumers today expect an immersive client experience. Today is the age of consumerism that emphasizes total engagement. Immersive client experiences rooted in AR and VR are how companies deliver on that expectation.
For starters, companies have implemented AR and VR into their websites for unforgettable user experiences. Virtual tours of their establishments, 3D renderings of products, and augmented selfies and the like are just a few ways these technologies have appeared.
3. Staff Training and Continuing Education Have Changed
Training your staff has not only changed, it’s improved. Providing an immersive AR or VR-enriched experience makes it possible for companies to deliver personalized training programs that drive learner engagement through the roof.
Employees have more fun while also getting a better feel for concepts they will implement in their jobs. Training also becomes more memorable using these technologies.
4. Manufacturing Is Shifting Fast
VR and AR have been incorporated deftly into manufacturing processes, too, and at a time when industries around the world are strained under a logistics and materials crisis as a result of the pandemic.
With VR and AR, virtual help is possible from remote workers and devices to keep factories and production on target. This also helps manufacturers identify errors and radically decrease the amount of guesswork that goes into manual labor.
Virtual and augmented reality will continue to revolutionize business. All sectors and industries will be impacted. To survive the changing tides, jump on the AR/VR boogie board and contact the IT professionals who can help navigate you to new shores. Find out more about how Computer St. Louis can help you utilize VR and AR in your business and stay up-to-date with demands.